What is your Purpose/Project?

Ever feel like your a flag blowing in the wind without a flag pole? It's not a great feeling. But it happens to everyone. One way to reduce these moments, (can't promise to eliminate flag pole-less days), is to have a sense of purpose, (a why), that acts as your flag pole. With a connection to your purpose, it's a lot easier to have a sense of direction for your actions, projects, missions, etc. The "What is your Purpose/Project?" worksheet is a tool that introduces you to your true self so that you can make something great for the world.

On Finding Your Big Idea.

What does this all have to do with my work in brand identity design and Big Ideas? Well, to uncover the Big Idea behind your brand identity, one has to answer Buechner’s two questions. (a) What brings you deep gladness? And (b) where do you feel the world's deepest hunger? It's in between those two questions that your Big Idea emerges. (a) Are you willing to go there? Or, (b) do you want a new logo (or app)? I’m looking for partners who are (a) willing to go there. We may not go there perfectly, but at least we’ll try.

Messaging Workshop, Core Beliefs, About BrandingDJ TrischlerFebruary 18, 2020Fred Buechner, Wishful Thinking, Frank Ostaseski, Big Idea, Mortality, Die, Live, Clients, Partners, Deep Gladness, Deep Hunger

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